The 90-Day Marketo to HubSpot Rescue Mission
Took over a stalled, high-risk Marketo-to-HubSpot migration with a hard 90-day deadline. Delivered the complete end-to-end migration, protecting more than $300,000 in software and agency investment.
The friction
The company was facing a major financial and operational crisis. It had three months left to migrate from a legacy Marketo instance to HubSpot, but lacked the internal resources to execute the move. With the deadline closing in, leadership planned to abort the migration.
Cancellation would have been costly: the company was locked into the first year of HubSpot, contractually obligated to pay an external agency a $50,000 retainer regardless of the outcome and facing a $250,000 Marketo renewal just to keep operations running. It needed a rescue operation that could hit the deadline and salvage the investment.
The solution
- 01
Rapid data architecture & import
Took complete ownership of the migration. Mapped and imported all legacy contact and company records from Marketo, maintaining data hygiene and establishing accurate field mapping in HubSpot.
- 02
Workflow & attribution engine
Built the automation engine from the ground up, writing and deploying more than 500 custom workflows. This included robust global attribution workflows to preserve source data across the funnel.
- 03
Asset & integration deployment
Standardized the marketing infrastructure with global forms and scalable email templates. Managed the end-to-end technical integrations that connected the new HubSpot instance to the wider go-to-market stack.
The impact
Measurable change across cost, performance and operating resilience.
Capital rescued
Met the 90-day deadline, enabling the company to sunset Marketo, avoid the $250,000 renewal and protect its HubSpot and agency investments.
Operational downtime
Transitioned marketing and sales routing to HubSpot without losing lead velocity or system integrity.
Workflows deployed
Left the team with a modern, highly automated HubSpot instance governed by global assets instead of fragmented legacy logic.